Saturday, February 18, 2012

NOTE NEW LOCATION!

The Crowne Plaza

1160 Thorne Run Road, Coraopolis, PA.

How to Get Paid Association Bookings, Even in Difficult Times
8:00 AM - Noon

Ed Rigsbee, CSP will teach you how to sell to trade associations and professional societies by going after their soft underbelly—publication editors. In building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites.

• This is the implementation system designed especially for those who hate to make cold calls.
• Learn where to go to find the free search sites that will connect you with associations that can book you for paid engagements.
• Learn how to let association publication editors connect you with association meeting decision makers—soft sell through the back door!

Through this system, Ed will teach you how to access the national trade and professional association market, 7,500 strong in the United States alone. Get in through the back door by becoming a resource rather than just another cold call.

Writing Articles that Association Editors Will Publish
1:00 - 4:00 PM following lunch

Don’t have any articles? Rigsbee will cover how to craft your writing to make your material even more desirable to association editors. Learn hooks, sloganization, bullet point writing and calls for action. Following this workshop, attendees will be armed with the article template and skills necessary to hook the interest of association editors with the kind of articles that those same editors truly desire.

Check out some of Ed’s articles: http://www.rigsbee.com/morearticles.htm  

REGISTRATION IS NOW OPEN!